DRB-HICOM BERHAD“S AUTO BUSINESS IS SET FOR FURTHER GROWTH
Shah Alam, Wednesday, December 30 – DRB-HICOM Berhad is looking at a three percent increase in its local automotive market share for the next calendar year – about 120,000 vehicles in the expected total industry volume of 540,000. The Group currently holds 19 per cent market share of the country“s total industry volume forecasted to close at 525,000 units.
DRB-HICOM“s Group Director of Automotive, Y Bhg Dato“ Nik Hamdam Nik Hassan said the Group plans to launch at least 10 new models and upgrades of its various marques and this is expected to spur the growth of its automotive business in the coming year. Whilst acknowledging the year ahead will continue to be a challenging one, DRB-HICOM Group will focus on enhancing its performance especially in the after-sales and service activities. These include the upgrading and refurbishing its after-sales and service outlets nationwide and enhancing its customer loyalty programmes.
The Group is currently the only player in Malaysia with a fully integrated automotive business which encompasses importation, manufacturing and assembly of vehicles, auto components manufacturing to distribution and after-sales activities. In DRB-HICOM Auto Solutions (DHAS), which takes care of importation of CBU vehicles for the Group, it also has two established pre-delivery inspection centres in Pekan and Shah Alam catering to the Group“s accessorisation, vehicle inspection and logistics requirements.
The Group distributes/assembles prime foreign marques such as Audi, Mercedes-Benz, Honda, Suzuki, Mitsubishi, Isuzu, Mahindra as well as local marques such as Proton, HICOM Perkasa and MODENAS. Four of the marques under the Group – Honda, Suzuki, Isuzu and Mitsubishi were among the top five in the J.D.Power Sales Satisfaction Index for 2009.
The Group also manufactures a wide range of auto components supplying to the national cars as well as the Group“s vehicle assembly plants in Pekan, Gurun and Pegoh, Melaka. DRB-HICOM Berhad is looking to continue diversifying its customer base for its components business, said Dato“ Nik Hamdam, who added that the incentives for localisation under the National Automotive Policy would most certainly be a boost for the Group“s auto components business.
Among the new launches for next year would be the Audi A5 and R8 by DRB-HICOM“s subsidiary Euromobil Sdn Bhd. “For the Audi brand we have seen a 92 percent increase in sales since 2008 and to further boost sales, we have invested more than RM10 million to promote the brand as well as to establish new and refurbished exclusive Audi 3“S“ centres in Penang, Johor Bahru and Glenmarie in Selangor, as well as showcasing the Audi global image corporate identity (CI) in Jalan Imbi in Kuala Lumpur. These regional centers are established to cater for the much needed after-sales and service requirements of Audi customers.
Another exclusive service centre for Audi customers in the Klang Valley will be launched in Jalan Chan Sow Lin next year,†said Dato“ Nik Hamdam. In 2010, an additional investment of RM10 million would be pumped in for promotional activities to strengthen the Audi brand presence.
With DRB-HICOM at the helm of the exclusive distributorship for Audi cars, we intend to revitalize the confidence in the Audi range of cars which was recently voted the number one brand in Europe. We will re-stabilise the resale value, its after-sales service performance, as well as enhancing the brand to place Audi among the top three premier cars in Malaysia.
Suzuki, another vibrant marque in the Group“s auto stable, will be launching at least 2 exciting new models in 2010. The Suzuki brand is distributed by the Group“s associate company Suzuki Malaysia Automoile Sdn Bhd (SMA). In the light of the vast improvement of Suzuki“s brand presence in Malaysia, its JV partners, i.e. Suzuki Motors Corporation and Itochu Corporation, has confidently allowed the popular Pekan-assembled Swift to be exported by middle of next year. These improvements can be further reflected in the latest J.D. Power Sales Satisfaction Index report where Suzuki has improved its position from 16th in year 2008 to the number three position in 2009.
“In the assembly of the Swift, DRB-HICOM and its partners Suzuki Motors Corporation and Itochu Corporation would be taking steps to increase the local components content from 16 per cent to 21 percent by mid next year, taking advantage of the localisation incentives under the National Automotive Policy.â€Â
“In meeting the expanding demands in the market, Suzuki Malaysia is also looking at appointing 4 new dealers, which will increase the total dealers to 34 nationwide. Suzuki is also embarking on the introduction and implementation of a new standardised Corporate Identity for all Suzuki“s sales and service outlets,†he said.
Honda, a marque that keeps bucking the trend captured seven percent of the Total Industry Volume for 2009 – about 37,000 units. “Armed with ever popular models like the City, CR-V, Accord and Civic as well as other soon to be launched models and variants, Honda is looking at reaching a volume of 40,000 in 2010,†said Dato Nik Hamdam.
The Honda brand which is managed by the Group“s associate company Honda Malaysia Sdn Bhd, also has an assembly plant in Pegoh Melaka, which assembles the City, Civic, CR-V and Accord models. “Honda is also looking at increasing their local contents to up to 60 per cent in some of its models.â€Â
Another marque which will be looking at an increase in sales would be Mitsubishi, exclusively distributed by the Group“s associate company, Mitsubishi Motors Malaysia Sdn Bhd. Mitsubishi Malaysia is looking at a 25 percent increase sales from an annual volume of 8,000 to at least 10,000, especially with the launch of exciting models which include variants to the Pajero and the Lancer models.
EON Berhad which is presently 79% owned by DRB-HICOM would continue to enhance its meaningful contribution to the Proton sales volume via its 40-strong 3“S“ centres nationwide. Some RM20 million investment will be put up to refurbish and upgrade all its 3“S“ branches to comply with the latest Proton corporate identity requirements. In line with the Group“s focus on after-sales and service activities, EON will embark on an extensive campaign to promote its after-sales capabilities which would also include collision repair business. EON Berhad will be looking at serving 300,000 customers in 2010 for its after-sales and service activities.
The Group“s motorcycle brand MODENAS, the manufacturer and assembler of the Malaysian-made motorcycles and scooters, will be continuing its aggressive effort to increase market share and brand presence.
Buoyed by the success of the popular GT 128 launched in March 2009, MODENAS has enhanced its R & D capabilities where it is now ready to embark on a more extensive in-house engine development programme. “The recently launched CT 110 was a significant success garnering sales volume of 2000 to 2500 a month. MODENAS is looking at launching its most competitively priced model CT100 Edition in January 2010 and this is expected to push the company“s domestic monthly sales volume by 50 per cent to 6000 units.â€Â
MODENAS, which is also launching a replacement to its Elegan Scooters in June next year, will also be embarking aggressively into the export market, especially the huge Indonesian and Indochina market.
The Group is currently in talks with potential partners to manufacture/assemble hybrid/electric vehicles in Malaysia. Over one year ago, MODENAS has started having joint development work with both Petronas Research and Universiti Sains Malaysia and are now having running prototypes in both the hybrid and electric versions of its scooters for possible commercialization in the near future.
Dato Nik Hamdam said the Group is looking at its automotive business in a holistic manner to support and enhance its human capital development via the setting up of its own Automotive College, which will begin the enrolment of its first batch of students in early 2010.
“The temporary campus will first be located in the current integrated automotive complex in Pekan and will be taking in about 140 students for diploma courses in automotive field†he said, adding that some RM30 million will be spent by the Group to develop the college into a world class automotive learning centre. ends.
DRB-HICOM BERHAD AND GENERAL MOTORS MUTUALLY AGREE TO DISCONTINUE EXISTING JOINT VENTURE
Shah Alam, Tuesday, 29 December 2009 ~ DRB-HICOM Berhad (“DRBHâ€Â) and General Motors Asia Pacific Holdings Co. LLC / General Motors South East Operations (“GMâ€Â) wish to announce that both parties have mutually agreed to discontinue their existing joint venture arrangement pertaining to the importation and distribution of Chevrolet vehicles in Malaysia effective 1 January 2010.
In August 2007, GM and DRBH had entered into a joint venture agreement, which resulted in the setting up of HICOM Chevrolet Sdn Bhd, a 51%:49% venture respectively, to distribute Chevrolet vehicles in the Malaysian market. Pursuant to the joint venture, DRBH (through its subsidiary DRB-HICOM Auto Solutions Sdn Bhd) was responsible for the importation of the vehicles into Malaysia and GM was largely responsible for the management and operations of the joint venture company. After more than two years, the parties have now agreed to amicably part ways and to wind down the operations of the joint venture company. Ends.
DRB-HICOM Automotive Plant Celebrates 25th Anniversary in Pekan
DRB-HICOM Berhad“s integrated automotive complex in Pekan –which grew from one-plant unit to a four plant complex, assembling world class marques like Mercedez Benz, Suzuki and Isuzu, celebrated its 25th anniversary on Saturday, December 12, 2009.
The celebration held at the DRB-HICOM Automotive Complex was graced by His Royal Highness Sultan Haji Ahmad Shah Al-Musta“in Billah Ibni Al-Marhum Sultan Abu Bakar Ri“ayatuddin Al Mu“adzam Shah, DKP, the Sultan of Pahang and his Royal Highness Tengku Abdullah Al-Haj Ibni Sultan Haji Ahmad Shah Al-Musta“in Billah, the Tengku Mahkota Pahang, accompanied by the Prime Minister, Dato“ Sri Mohd Najib Tun Abdul Razak.
In his welcoming address, the Group Managing Director of DRB-HICOM Berhad, Dato“ Sri Hj Mohd Khamil Jamil said that as of September this year, the complex has produced close to half a million vehicles from at least two dozen makes. “Since then we have invested almost RM746 million here and this includes the construction of two automotive plants, a PDI centre and a plant for special purpose vehicles for the army.â€Â
The automotive complex has come a long way from being a mere support to the timber industry to playing a significant role in the development of the automotive industry in the country. The complex is not only home to world class production line of renowned marques like Mercedes-Benz, Isuzu, Hicom Perkasa, Suzuki, Mitsubishi, Daewoo and Ssang Yong; it has also been designated as one of the country“s five automotive hubs alongside those in Shah Alam, Gurun, Tanjung Malim and Bertam.
“I would say that it was not easy for us to achieve this status for owners of these marques demand strict adherence to global standards in quality. The Mercedes-Benz (C, E and S class) assembled in this complex is on par in terms of quality with the cars manufactured in Daimler AG“s plants in Germany, due to our strict adherence to the standards set by Daimler,†said Dato“ Sri Hj Mohd Khamil.
“We are proud to say that not only we have the special skills to assemble world class marques but also to assemble and manufacturer vehicles for defence such as military trucks and armoured vehicles,†he added, saying that there is also a robotic arm assemble line – the first in the east coast, for Suzuki.
The 96-hectare complex is also the main component in Pahang“s automotive industrial park that will be expanded to 400 hectares as part of the effort to make Pekan the national automotive hub under the East Coast Economic Region initiative.
In 25 years, DRB-HICOM“s automotive complex has helped accelerate the development in Pekan. It has spurred automotive related downstream activities in surrounding areas.
Since 1984 the complex has generated a revenue of close to RM5 billion and last year alone it contributed about RM 442 million in excise duties and taxes in Pahang and this is expected to increase to RM525 million this year.
“About 70 per cent of our 2000-men workforce is from Pekan and we even have the second generation working for us.â€Â
According to Dato“ Sri Hj Mohd Khamil, in order to further enhance the status of Pekan as the premier automotive hub in the region, the Group is in the process of setting up a world class automotive college, which will begin the enrolment of its first batch of students in 2010.
“The temporary campus will first be located in Kuantan and will be taking in about 140 students for a six to 18 month long automotive industry course.â€Â
CEO“s Nite
For the second time, the CEOs of DRB-HICOM Group of companies and subsidiaries were treated to an Appreciation Dinner held at Holiday Inn Kuala Lumpur Glenmarie for their contributions to the Group“s success. At the dinner, YBhg Dato“ Sri Haji Mohd Khamil Jamil thanked the CEOs for their continued support.
Best Company
Based on KPI achievement and performance for FY2008/09
Automotive Corporations (Malaysia) Sdn Bhd (ACM)
CEO – Encik Amirudin Abd Kadir
CFO – Mr. Chong Shiong Sing
Most Improved Company
Based on improvement in operating profits for
FY2008/09 over FY2007/08
PUSPAKOM Sdn Bhd
COO – YM Raja Mahmud Shah Al-Haj bin Raja Dato“ Ibrahim
Best CEO
Based on KPI achievement for FY2008/09 and other assessment criteria
Encik Amirudin Abd Kadir, CEO of ACM
Most Popular CEO
Based on nominations by attending CEOs/COOs
Encik Abdul Harith Abdullah, CEO of DEFTECH
OWNING TAXIS MADE FAST AND EASY UNDER THE “6-IN-1 PACKAGEâ€Â
Kuala Lumpur, Tuesday, 8 December – Procuring taxis has become much easier under the special incentive and supply package created by DRB-HICOM, working together with Persatuan Pengusaha Teksi Bumiputra Malaysia (PERBUMI), Persatuan Pengusaha Teksi, Kereta Sewa Wilayah Persekutuan dan Selangor (PERPEKLI), Persatuan Pengusaha Teksi Lembah Klang Kuala Lumpur (PPTLK) and Pertubuhan Pemandu & Pengusaha Teksi/Limosin & Kereta Sewa (PETEKMA).
Both the Group and the Taxi Associations today, signed a collaboration agreement at the Lake Club Kuala Lumpur, witnessed by the Minister in the Prime Minister“s Department, Dato“ Seri Mohamed Nazri Tan Sri Abdul Aziz. DRB-HICOM Berhad was represented by its Group Director for Automotive, Dato“ Nik Hamdam Nik Hassan, while the Taxi Associations were represented by Dato“ Mohd. Alias Abdul for PERBUMI, Dato“ Aslah Abdullah for PERPEKLI, Tuan Hj Abd Jalil Maarof for PPTLK and En. Sharil Abd Aziz for PETEKMA. Also present was Dato“ Sri Hj Mohd Khamil Jamil, Group Managing Director of DRB-HICOM.
This special package of incentives, the “6-in-1 Packageâ€Â, consists of offers from Edaran Otomobil Nasional, Bank Muamalat Malaysia Berhad, Uni.Asia General Insurance, Automotive Conversion Engineering Sdn Bhd and PUSPAKOM, said Dato“ Sri Hj Mohd Khamil, in his welcoming address.
This first of its kind package places DRB-HICOM, an integrated automotive corporation, in a unique position of being the ONE-STOP CENTRE for matters relating to the purchases of taxis. “In this 6-in-1 Package we have combined premium quality products with top-of-the-line services, all at a reasonable cost, to meet the needs of our partners, the taxi associations,†he added.
Bank Muamalat, which provides products that are 100 percent Syariah compliant, has undertaken to provide a special financing offer for taxi operators purchasing taxis from EON.
“This is meant to be especially helpful to individual taxi drivers as minimal down payment lowers the initial investment necessary to purchase a taxi. This is in line with the Government“s effort of making it easier for people to own businesses and we at DRB-HICOM, are keen to play our part in helping to develop the economy of the nation.â€Â
Uni.Asia General Insurance will be providing an insurance package which has been well received by the taxi associations. In addition, Auto Conversion Engineering Sdn Bhd (ACE), the distributor for market leading Landi Renzo and Tomasetto Achille NGV kits, will provide the conversion of petrol run taxis to bi-fuel vehicles. ACE has secured all certifications necessary to ensure the optimum safety and performance of the kits. ACE will also be supplying taxi meters for fittings in the taxis.
The taxis supplied to the operators will have complied with all the necessary requirements, including compliance to Commercial Vehicle Licensing Board and Road Transport Act 1987, which include inspection certificate by PUSPAKOM. PUSPAKOM, which has been licensed by the Government to conduct roadworthiness and initial inspections for commercial vehicles, is responsible for the inspection of taxis prior to registration.
To facilitate the inspection process, PUSPAKOM is prepared to offer flexible inspection hours to taxi operators as part of their ongoing commitment to working hand-in-hand with commercial vehicle organisations to expedite the vehicle inspection process.
This package is the result of a series of constructive meetings and dialogues between Group and the Taxi Associations, said Dato“ Sri Hj Mohd Khamil, who added that all concerns and issues relating to the purchases and ownerships of taxis were resolved during these dialogues.
“This smart partnership is part of DRB-HICOM“s commitment to work with our stakeholders to produce mutually beneficial and sustainable programmes and the Group is looking forward to similar discussions with our other stakeholders,.†said Dato“ Sri Hj Mohd Khamil
This privilege is made possible due to the uniqueness of the business module of DRB-HICOM, where all six products and services relating to the purchases of taxis are made available in one place, resulting in fast delivery of taxis and would to ease the taxi operators“ burden due to the competitive financing scheme “To date, we have received encouraging bookings for Proton Saga and also Waja from taxi owners and associations, and we expect the order to increase especially after the signing of the agreement. We believe that the ‘6-in-1“ deal is the only product and services package available that would benefit all taxi operators. This would create a win-win situation for both parties and indirectly will increase the competency level of the taxi services industry in the country, “ concluded Dato“ Sri Hj Mohd Khamil
DRB-HICOM is one of Malaysia’s leading corporations, playing an integral role in the Automotive Manufacturing, Assembly and Distribution industry through its involvement in passenger cars and four wheel drive vehicles market segment, the national truck project and the national motorcycle project; among others. Besides Automotive concerns, the Group’s core business are in the Services and Property & Infrastructure.
HIKLG JOINS LARGEST RELAUNCH IN HISTORY
In line with the global Holiday Inn re-launch on 19 November 2009, Holiday Inn Kuala Lumpur Glenmarie (HIKLG) has a new logo, branding and slight name change. Its new global brand service promise is to “Stay Real†through genuine people delivering real service.
The launch of the new logo and the new hotel name was graced and officiated by the owner representative, YBhg Datuk Nasaruddin Ab Ghani, CEO HICOM Properties Sdn Bhd with Encik Amir Salleh, the former Group Director, Property & Infrastructure Division, DRB-HICOM Berhad; Mr. Thomas Schmelter, Area General Manager, IHG Malaysia; and Mr. Anil Pathak, HIKLG General Manager. The HIKLG room has been transformed to depict the new brand standards that are an integral part of the global re-launch. It is divided into different zones comprising entertainment, work, shower and sleep areas.
The changes include signature comfort bedding, enhanced showers, new bath products, landscaping, exterior redesigns and other hallmark brand features. The new look signifies what matter most to guests when they think ‘quality“ and ‘value“ – great beds, refreshing showers and genuine service with a more up-to-date feel.
On the launch day, the hotel also arranged a taxi flag off campaign involving more than 50 taxis that carried the HIKLG“s “Signs of Change†car stickers and the drivers received tokens of appreciation for their support.
The newly re-launched status will help HIKLG stand out and continue to entice new and repeat customers.
For more information on HIKLG, kindly call 03-78031000 or visit www.holidayinn.com/glenmarie
New Improved SX4 Sport Crossover
Suzuki Malaysia Automobile Sdn Bhd (SMA) unveiled the latest SX4 Sport Crossover with new improved features recently. Since its introduction in 2007, the SX4 has become a best-seller in Malaysia and is very popular among young professionals. SMA is confident the improved features add more value and dynamism to an internationally-acclaimed car already renowned for its fun driving performance and exuberant styling. The new exterior features are auto-retractable side mirrors with signal indicators plus newly designed 16-inch alloy wheels and front grille. Its new interior features include new meter cluster with integrated information display, newly designed auto air conditioner control panel, front seat armrests, illuminated audio controls and improved audio system with dashboard centre speaker and auxiliary socket. There are also new performance and safety features. With increase in horsepower, its maximum output is now 110PS (82 kW)/5,600 rpm [previously 101PS (75 kW)/5600 rpm]. The maximum torque has increased to 150 Nm/3,800 rpm [140 Nm/4,000 rpm before]. The model has rear disc brakes and gives a more comfortable ride due to improved suspension and a lighter chassis for better fuel efficiency. With the newly-improved SX4, SMA hopes to increase the Suzuki brand presence in Malaysia and aims to sell 600 units in 2010. SMA is supported by a strong network of 29 authorised 3S dealers nationwide. To locate your nearest Suzuki dealer, call the Suzuki Malaysia Automobile toll free number 1-300-88-6699. For more information, visit www.suzuki.net.my.
PELANCARAN CITARASA TERKINI MODENAS CT 110 – CT Ku, Dunia Ku
KRISS sememangnya sinonim dengan pembuat motosikal Nasional, MODENAS. Model yang mula diperkenalkan kepada umum pada tahun 1996 ini telah melalui beberapa fasa, baik dari segi keupayaan enjin serta rekabentuk. Namun begitu selaras dengan kehendak dan teknologi terkini,
MODENAS mula mengubah rekabentuk yang sinonim dengannya. Bermula dengan motosikal GT128 yang kini menjadi salah sebuah model pilihan ramai berlandaskan rekabentuk yang menarik sejajar dengan slogan Transformasi Generasi Terkini, pada hari ini MODENAS melancarkan satu lagi modelnya yang terbaru – CT 110.
Berbekalkan enjin berkuasa 110cc yang pernah digunakan pada model KRISS sebelum ini, motosikal CT 110 empat lejang ini muncul dengan rekabentuk yang lebih aerodinamik, sporti dan terkini. Dengan teknologi ‘decomp“ untuk memudahkan enjin dihidupkan dan sistem gear berputar, motosikal ini mempunyai tangki yang terbesar dalam kelas moped iaitu 5.3 liter yang mampu mencatat perjalanan sehingga 250 km. CT 110 juga dilengkapi dengan brek cakera hadapan dwi-piston untuk kuasa membrek yang lebih berkesan, selain dari rekabentuk lampu hadapan dengan lampu dwi posisi yang lebih bergaya untuk cahaya lampu yang terang. Lampu ini juga boleh dilaraskan kedudukannya tanpa perlu dibuka bagi memudahkan penunggang mendapatkan keluasan limpahan cahaya yang dikehendaki. Selain itu, lampu belakang juga turut dilengkapi dengan lampu brek kedua yang diintegrasikan dengan pemegang belakang yang belum pernah digunakan lagi dalam saingan yang sekelas dengannya.
Bersesuaian dengan rekabentuknya yang lebih menarik dan sporti, tempat duduknya juga di datangkan dengan dwi warna yang semestinya tampak lebih menarik. Ia mempunyai empat warna pilihan iaitu Merah Iris, Emas Suria, Perak Sfera dan Putih
Nova serta grafik terkini mampu menarik minat para penunggangmotosikal. Model ini mampu menepati citarasa pengguna antara usia 18 hingga 25 tahun yang mahukan ketrampilan ‘sporty“ dan berani. Model ini dijangkakan dapat meningkatkan pasaran MODENAS ke 15% dari 12% kini dengan purata jualan sebanyak 5,000 unit sebulan. Majlis pelancarannya telah disempurnakan oleh Pengerusi DRBHICOM Berhad merangkap Pengerusi MODENAS, YBhg Dato“ Syed Muhamad bin Syed Murtaza dengan disertai oleh Pengarah Urusan Kumpulan, DRB-HICOM Berhad, YBhg Dato“ Sri Haji Mohd Khamil Jamil di Glenmarie, Shah Alam.
‘Kami berharap dengan pengenalan CT 110 pada hari ini dan GT128 pada bulan Mac yang lalu, akan menjadi satu pemangkin bagi kami untuk terus mengorak langkah dalam memastikan MODENAS sentiasa menjadi jenama pilihan ramai serta terus menghasilkan motosikal yang bermutu tinggi, terkini dan seterusnya membantu negara dalam memacu industri motosikal ke peringkat antarabangsa setanding dengan saingannya yang telah lama bertapak di dunia.“ kata Encik Bastamam Hamzah, Ketua Pegawai Eksekutif MODENAS.
Encik Bastamam Hamzah turut mengumumkan harga jualan bagi CT 110 iaitu RM3,888.00 (penghidup tendang) dan RM4,188.00 (penghidup elektrik).
Taffeta White 8th Generation CIVIC
The Honda 8th Generation Civic has sold over 30,000 units in Malaysia. Currently enjoying 40% market share in the non-national mid-size sedan segment year-todate, this best-seller has maintained the No.1 position in its segment for the third consecutive year.
Since March 2009 its 1.8L and Civic 2.0L models have come in Taffeta White and Honda Malaysia aims to sell 600 units monthly, with the Taffeta White colour comprising 30% of sales.
Honda Malaysia forecasts that the 8th Generation Civic model will contribute close to 20% of total sales for 2009 nationwide. This achievement means more than 40,000 units of Honda Civic (7th & 8th Generation) have been sold in Malaysia since 2001.
Mr. Toru Takahashi, Managing Director and CEO of Honda Malaysia, said the other two siblings of the 8th Generation Civic, the Civic Hybrid and Civic Type-R, have sold over 200 units each in the country.
Since its introduction, the Honda Civic has won multiple awards for its stylishness, performance and fuel efficiency. It was named 2006 Car of the Year by NST Ambank Group in the overall car and family car category and 2005/2006 Car of the Year by Autocar Asean in the overall and mid-size sedan/hatchback.
The new Taffeta White variant joins the colour line-up which includes Crystal Black Pearl, Alabaster Silver Metallic, Sparkle Gray Pearl and Bold Beige Metallic
PUSPAKOM Formed Police Support Team (AUXILIARY POLICE)
PUSPAKOM Sdn Bhd recently formed a police support team which is to be officially absorbed into all its inspection branches effective December 2009. The aim is to secure safety and protect customers, staff and company properties in all the branches nationwide. The formation was approved by the Inspector General of Police. Currently, PUSPAKOM is cooperating with the police training centre (PULAPOL) to train chosen recruits.
On 15 October 2009, PUSPAKOM held a ceremony to launch the Police Support Foundation Course in PULAPOL, Kuala Lumpur. In his speech, YM Raja Mahmud Shah Al-Haj bin Raja Dato“ Ibrahim, PUSPAKOM“s Chief Operation Officer, thanked PULAPOL for its cooperation. YBhg Superintendent Tuan Zulkifli Che Wali, PULAPOL Training Deputy Commandant, also spoke at the event. As many as 150 participants (134 men and 16 women) registered for the foundation course.
On completion of the course, they have been placed in PUSPAKOM branches nationwide.This new approach displays the commitment of PUSPAKOM to tighten security at the branches and its increased efforts to improve its public image.
KUMPULAN DRB-HICOM TUNAI ZAKAT PERNIAGAAN LEBIH RM 4.7 JUTA
SHAH ALAM, SELANGOR, 3 September 2009 (Khamis): Kumpulan DRB-HICOM, organisasi peneraju bidang automotif negara, membayar tuntutan zakat perniagaannya untuk berkongsi keuntungan yang diperolehi bagi diagihkan wang zakat perniagaannya kepada golongan asnaf yang memerlukan. Selain melaksanakan program tanggungjawab sosial korporat (CSR), Kumpulan DRB-HICOM menitikberatkan pembayaran zakat perniagaannya setiap tahun bagi membantu golongan yang berhak menerima zakat.
Kumpulan DRB-HICOM dan anak-anak syarikatnya, telah menyerahkan zakat perniagaan berjumlah RM4,740,784.86 (juta) bagi tahun kewangan berakhir 31 Mac 2009 kepada Lembaga Zakat Selangor hari ini. Pengarah Urusan Kumpulan, DRB-HICOM Berhad, Datuk Haji Mohd Khamil bin Jamil, telah menyampaikan cek zakat tersebut kepada Pengerusi Majlis Agama Islam Selangor (MAIS) merangkap Timbalan Pengerusi Lembaga Zakat Selangor (LZS), Dato“ Setia Haji Mohamad Adzib bin Mohd Isa pada Majlis Berbuka Puasa bersama warga DRB-HICOM di Wisma DRB-HICOM, di sini hari ini.
DRB-HICOM Berhad dan sebelas (11) anak-anak syarikatnya telah membayar zakat kepada Lembaga Zakat Selangor sejak tahun 2006 dan pada tahun lalu (2008) sahaja jumlah yang telah dibayar adalah sebanyak RM456,919.30. Sebelas anak-anak syarikat tersebut adalah Alam Flora Sdn Bhd, Automotive Corporation (Malaysia) Sdn Bhd, Rangkai Positif Sdn Bhd, DRB-HICOM Auto Solutions Sdn Bhd, PUSPAKOM Sdn Bhd, Suzuki Malaysia Automobile Sdn Bhd, HICOM-Teck See Manufacturing Malaysia Sdn Bhd, HICOM Properties Sdn Bhd, HICOM Indungan Sdn Bhd, HICOM Facility Management Berhad dan PHN Industry Sdn Bhd.
Pada majlis yang sama, Pengerusi Majlis Agama Islam Selangor telah menyampaikan sumbangan wang zakat bagi aktiviti dakwah kepada Surau al-Hidayah DRB-HICOM berjumlah RM30,000.00 yang diterima oleh Datuk Haji Mohd Khamil bin Jamil, selaku Penaung Surau al-Hidayah. Turut hadir pada majlis tersebut ialah wakil pengurusan kanan LZS, pihak pengurusan kanan DRB-HICOM, Ketua Pegawai Eksekutif anak-anak syarikat serta kakitangan DRB-HICOM bersama keluarga.
DRB-HICOM merupakan salah sebuah organisasi peneraju dalam bidang Pengeluaran, Pemasangan dan Pemasaran industri Automotif di Malaysia dengan penglibatannya antara lain dalam pasaran kenderaan penumpang dan kenderaan pacuan empat roda, projek trak nasional serta projek motosikal nasional. Di samping automotif, Kumpulam DRB-HICOM turut memfokuskan perniagaan terasnya dalam sektor Perkhidmatan dan Hartanah & Infrastruktur.
HONDA Malaysia Cars RON95 Compatible
Honda Malaysia, all Honda cars require a minimum RON91 and any number above the minimum RON is safe and will not affect the performance and fuel efficiency of the vehicle.
For Civic Type R, RON97 is recommended because of its high performance engine. A higher RON produces more power for this performance sedan.
When fuel with lower RON is used, engine knocking happens, resulting in reduced performance and fuel efficiency. To prevent engine knocking, all models from Honda Malaysia are equipped with knock sensors, detectors that signal engine operation to slow down the ignition timing (spark plug action) in case of engine knocking, which would consequently affect the vehicle“s performance and fuel efficiency. Knock sensors can also run on fuel with a minimum octane number of 91.
For models distributed before 2001 or by non-authorised Honda dealers, owners are advised to cross check the vehicle“s minimum RON requirement by referring to their owner“s manuals.
For more information, please visit www.honda.com.my or call 1-800-88-2020 for more information.
FU-RIN NAMED AMONG BEST RESTAURANTS FOR JAPANESE CUISINE
Fu-Rin, the Japanese Restaurant at Holiday Inn Kuala Lumpur Glenmarie, has been rated one of Malaysia“s best Japanese restaurants in 2009 by Malaysia Tatler. This distinction recognises its superb cuisine and elegant setting for the magazine“s seasoned panel of reviewers assessed more than just the food.
Fu-Rin located on the ground floor of the hotel has a cosy and relaxing décor to enhance the dining experience. There are a tatami room, two private rooms, a sushi bar and a Teppanyaki counter. Its cuisine is prepared according to seasonal ingredients. A selection of wines and an extensive list of sake are also available. Quality ingredients, expertise and an exceptional menu make Fu-Rin the choice for fine dining in Kuala Lumpur. Japanese Chef Mitsuo Yoshida, who joined the hotel in 2008, brings with him 30 years of culinary experience. He uses the finest and freshest local and international produce to capture the unique flavours of seafood, meat and vegetables.
Fu-Rin seats up to 160 persons comfortably and is an ideal setting for a romantic dinner or an intimate gathering of friends.
It opens for lunch from 12 noon – 2.30pm and 6.30pm – 10.30pm for dinner from Monday to Sunday. On Saturday, the restaurant opens for dinner only.
The DRB-HICOM Amazing Hunt in Lake Kenyir
DRB-HICOM hosted the local media for a long distance drive and amazing race to Lake Kenyir Resort & Spa in Terengganu covering 1,140 km, from 7 to 9 August, 2009.
The 3-day, 2 night event received an overwhelming response from those in the auto, travel, lifestyle and business media.
The media teams journeyed to the East Coast in a fleet of DRB-HICOM vehicles to experience the highways and countryside before discovering the beauty of Lake Kenyir surrounded by ancient tropical rainforest.
Some 50 media participants were in a convoy of 25 cars. Each team of two of there had the chance to test drive at least three different makes of vehicles distributed by the DRB-HICOM Group, two models en route to Lake Kenyir and one on the way back Kuala Lumpur.
The automobile ranged from deluxe SUVs like the Audi Q7 and Chevrolet Captiva to other new vehicle models in the DRB-HICOM stable of cars.
The amazing race held in the Lake Kenyir Resort & Spa grounds made the enthusiastic participants answer question, find treasures and test their physical strength.
Everyone had fun and tried skills in ridding MODENAS motorbikes across planks and in doing other challenges thrown at them.
“Lake Kenyir Resort & Spa, the only international class resort located there, was chosen as the venue for the media outing after its RM10 million upgrading exercise.â€Â
At the prize giving ceremony on Saturday, 8 August, YBhg Dato“ Sri Haji Mohd Khamil Jamil, Group Managing Director of DRB-HICOM Berhad, thanked the media representatives for their continuous support and warm relationship over the years.
He said Lake Kenyir Resort & Spa, the only international class resort located there, was chosen as the venue for the media outing after its RM10 million upgrading exercise.
This largest lake in Malaysia spans over 260,000 hectares and is a gateway to Taman Negara known for its lush tropical jungle. Kenyir is also home to nine of the 31 species of hornbills in Asia.
Owned by DRB-HICOM, the resort is a popular retreat for nature lovers, anglers, bird watchers, photo enthusiasts and fun seekers. It is perfect for those who love the outdoor life, and is ideal as a retreat for business conferences and seminars.
DRB-HICOM“s group of companies that participated in the event included EON, DHAS, ACM, Euromobil, MODENAS, USF-HICOM, Suzuki Malaysia, Isuzu Malaysia, Mitsubishi Motors, Honda, HICOM Chevrolet, HICOM Lub, Alam Flora, PUSPAKOM, Uni.Asia life Assurance, Uni.Asia General Insurance, Bank Muamalat, HICOM Properties, Holiday Inn Glenmarie and Lake Kenyir Resort & Spa.
Suzuki Malaysia Automobile Sdn Bhd (SMA) launched Suzuki Assist, a special insurance programme, in Kuala Lumpur on 30 July 2009.
Assisted by Tokio Marine Insurance Malaysia, MSIG Insurance Malaysia, and Uni.Asia General Insurance plus MI Call Centre, the Suzuki Assist programme is designed to make ownership more rewarding. Suzuki Assist members enjoy a multitude of services and privileges that make their ownership experience worry free. All the programme services are free for members whenever needed.
The heart of the Suzuki Assist programme is the call centre that provides 24-hour assistance for breakdown and emergency road services, product information, service enquiries, home assistance services, as well as golfing and dining arrangements, floral and gift deliveries, flight arrangements and even cinema ticket bookings. All arrangement services are free-of-charge for Suzuki Assist members.
Suzuki Assist offers speedy claim approvals with no adjustor required. Quality workmanship and genuine parts are assured and, for the first time in the market, this assurance is given through a panel of authorised body and paint centres for repairs up to RM15,000 maximum, which is much higher than the standard RM10,000 offered by other car brands in Malaysia.
All new Suzuki customers and existing owners can sign up for the programme at any of the 29 authorised showrooms found nationwide. For more information about Suzuki Assist or to locate your nearest Suzuki dealer, kindly call 1-300-88-6699 or visit www.suzuki.net.my
‘To enhance its corporate image in line with the commitment to maintain a strong market presence for Automotive Corporation (Malaysia) Sdn Bhd (ACM) and its full product range, a new uniform design was introduced in July 2009.
The new light blue ACM uniform for male employees has short sleeves and carries the company and DRB-HICOM logos embossed on the front pocket and the back shoulder. This practical daily attire is for all sales personnel while the management staff wear it on Mondays. The same design with long sleeves is worn by female staff.
The provision of new uniforms to designated personnel aims at promoting stronger attachment and commitment to the corporate image and products among staff members.
To add value to this new uniform, Encik Amirudin Abd Kadir, Chief Operating Officer of ACM visited all ACM 3S centres to personally hand over the uniforms and give a motivational talk to the staff concerned. This encounter offered a good opportunity to build stronger rapport and bonding among the staff, especially with the sales and management teams.
‘PUSPAKOM Media Fishing Challenge 2009“ telah diadakan buat julung-julung kalinya di Sea Lion Fishing Park, Pelabuhan Klang pada 20 Jun 2009 yang lalu dengan kehadiran rakan-rakan media dari sekitar Lembah Klang. Objektif aktiviti ini adalah untuk merapatkan lagi silaturrahim di antara pihak media dan pihak pengurusan PUSPAKOM serta DRB-HICOM Berhad. Seramai 200 orang yang terdiri daripada rakan media, pihak pengurusan DRB-HICOM dan PUSPAKOM telah mengambil bahagian.
Ketua Pegawai Operasi PUSPAKOM Sdn Bhd, Yang Mulia Raja Mahmud Shah AI-Haj menyempurnakan majlis dengan ucapan alu-aluan dan majlis seterusnya dilancarkan oleh Pengarah Urusan Kumpulan DRB-HICOM, YBhg Dato“ Sri Haji Mohd Khamil Jami1. Sejurus selepas gimik pelancaran dilakukan oleh YBhg Dato“ Sri Haji Mohd Khamil Jamil, siren dibunyikan dan pertandingan memancing dimulakan tepat jam 9 pagi. Pertandingan yang mengambil masa lebih kurang tiga jam ini menyaksikan pelbagai tangkapan, di antaranya ikan Senangin, Jenahak, Siakap dan Bawal Pinang.
Kemenangan berpihak kepada peserta daripada Berita Harian, Encik Helmi Hamzah yang berjaya menggondol hadiah wang tunai bernilai RM700 berserta trofi dan peti ais mini. Beliau berjaya menaikkan ikan Senangin seberat 3.82 kg, mengatasi dua peserta daripada Media Selangor yang menduduki tempat kedua dan ketiga iaitu Encik Roslan Bian dan Encik Azizan Abd Rani yang masing-masing berjaya menaikkan ikan Senangin seberat 3.33 kg dan ikan Jenahak seberat 2.64 kg. Kategori lain yang dipertandingkan adalah ‘Smallest Catch“, ‘Most Dedicated Angler“, ‘Most Cheerful Angler“, ‘Most Stylish Angler“, dan ‘Fastest/Earliest Catch“. Pengarah Eksekutif Berita & Operasi Editorial Media Prima YBhg Datuk Ahmad Abd. Talib membawa pulang gelaran ‘The Most Cheerful Angler“ bagi kategori novelti yang melayakkan beliau membawa pulang hadiah berupa barangan elektrik. Selain itu, Penasihat BERNAMA Radio, YBhg Datuk Syed Jamil Jaafar telah menggondol gelaran ‘The Most Dedicated Angler“ di atas kesungguhan yang ditunjukkan sepanjang pertandingan. Di samping itu, cabutan bertuah juga turut diadakan pada hari tersebut. Acara berakhir pada jam 2 petang sejurus selesai makan tengahari dan penyampaian hadiah.
The Launch of New-Generation SUV Mitsubishi Pajero Sport
Setting new standards in offering dynamic styling and comfort of a luxury SUV, along with exceptional off-road capabilities, Mitsubishi Motors Malaysia, the exclusive distributor of Mitsubishi Motors passenger cars and commercial vehicles in Malaysia, unveiled the all-new Mitsubishi Pajero Sport SUV at a glittering occasion held at the Glenmarie Golf and Country Resort on June 4, 2009.
Targeted to sell 500 units by the end of this year, the seven-seater Pajero Sport combined the rugged qualities of Mitsubishi“s 4×4 flagship Pajero model with the stylish and sporty looks of the Outlander SUV.
The launch was offi ciated by Mr. Keizo Ono, Chief Executive Offi cer of Mitsubishi Motors Malaysia. Also present were Encik Lukman Ibrahim, Group Chief Financial Officer, DRB HICOM Berhad, Encik Nik Hamdam Nik Hassan, Head of Automotive Distribution, DRB-HICOM Berhad, Mr. Ryujiro Kobashi, Mitsubishi Motors Corp of Japan Vice Corporate General Manager (Asia and Asean) and Encik Omar Harun, Chief Operating Officer of Mitsubishi Motors Malaysia.
Two More Honda Malaysia Showrooms
Honda Malaysia expanded its network family when it opened its 57th showroom Jimisar Motors, in Sibu Sarawak, East Malaysia.
Only 4 units of cars were sold in Sarawak when Honda Malaysia was first established in 2001 but figure rose to about 4,000 units by April 2009 due to dedicated dealers and supportive customers.
Based on the Malaysian Automobile Association (MAA) 2008 report, the non-national passenger car segment in Sarawak had frown almost eightfold since 2001 from 401 units to 3,522 units in 2008.
Honda Malaysia“s 58th showroom, JM Motor Venture Sdn Bhd, was unveiled in Bukit Mertajam, Penang.
Since 2001, its sales in Penang have grown over sixfold from 415 units in 2002 to 2,958 units in 2008, contributing 9% (2,958 units) to the total annual sales of 32,492 units. City, Civic, Accord and CR-V had sales of 1100,732,643 and 303 units respectively in the same year.
Penang“s automobile market volume grew from 39,858 units in 2002 to 46,254 units in 2008, representing a growth of 16% in seven years.
The 3S (Sales, Service and Spare Parts) concepts is part of Honda Malaysia“s policy as it believe the purchase of a car begins a life-long relationship with the customer. Dealers are equipped and trained to acquire 3S status and provide a total package of service and convenience to customers nationwide.
The initiative of dealership network expansion allows Honda Malaysia to uphold its Customer Satisfaction No.1 policy and to meet growing market demand in the region.
There are now 58 Honda dealers, among which 55 operate Honda 3S Centres nationwide, out of which six are in Penang with five being 3S centres.
Local Assembly of Ego Engines
It was a historic day at HICOM Yamaha Manufacturing Malaysia Sdn Berhad when it launched its new engine assembly line on 5 May 2009. The new facility marks the local assembly of the Ego scooter engine, which was previously imported from the Yamaha plant in Indonesia. This will be the eighth motorcycle engine produced by the plant in Malaysia.
Built at the cost of RM4.5 million, the new assembly line increases the plant production capacity by 52 percent – from 106,000 units to 162,000 units a year. Designed for flexible operations, the line is part of the integrated kit supply. It enables HICOM Yamaha to expand into below 150cc motorcycle engine models. Prior to this, the plant capacity was confined to the assembly of moped engines only.
Uni Asia Life Honours Agencies
April 24, 2009 saw Uni.Asia Life“s top agencies congregating in Kuala Lumpur for its Annual Agency Awards Presentation Night. With the theme, “Land of Opportunitiesâ€Â, the coveted Top Agency Of Th e Year award went to INS Legend Agency from Kuala Lumpur while Kuala Lumpur branch was named the Best Branch in 2008.
Another remarkable year for Uni.Asia Life and the agency force, for the first time since its inception in 2003, Uni. Asia Life has produced six Million Dollar Round Table (MDRT) qualifiers. Based in the United States, MDRT is an international recognition award bestowed on life insurance agents around the world for achieving excellent sales in a year. Only 5% from the total agency force in the world successfully achieve this feat.
Other major awards presented during the evening included Top Unit Managers, Top Agents, Top Agency Managers, Unit Managers and Agents in Investment-Linked, Agency Leaders Excellence Awards, Star Agencies and New Record Breakers.
Despite the challenging economic environment, Uni.Asia Life continues to strive and achieve its business targets. As at the closing of the 2008/09 Financial Year on March 31, 2009, Uni. Asia Life achieved triple digit growth of 168% in Regular Premium under the Bancassurance segment while our Agency segment recorded double digit growth of 23% in Regular Premium business.
HICOM Properties @ MAPEX 2009
The Malaysian Property Expo 2009 (MAPEX), the largest property exposition in Johor, was held at the Johor Bahru City Square from 16 to 19 April 2009. It was organised by the Johor Branch of Real Estate and Housing Developers“ Association Malaysia (REHDA). The exposition showcased a variety of residential and commercial properties by more than 20 renowned property developers in Johor. Among the developers who took part are Asiatic Land Development Sdn Bhd, Johor Land Berhad, Pelangi Berhad, Seri Alam Properties Sdn Bhd, SP Setia and UEM Land.
Participating banks such as Bank Islam Malaysia Berhad, HSBC Bank Malaysia Berhad, Malayan Banking Berhad and Standard Chartered Bank were offering various financing packages to entice homebuyers.
As a one-stop centre, the property exposition offered visitors advantages such as no restriction on foreign ownership, loans of up to 100%, low interest rates on approved loan, free legal fees on sale and purchase agreement, not to mention great discounts and freebies. The exhibition had targeted locals for the low and medium cost units and foreign buyers, especially Singaporeans, for the premium properties.
HICOM Properties Sdn Bhd featured the future township in Tebrau, Johor, covering an area of about 1,500 acres. Enquiries from the public were encouraging. The future launch of high end bungalows ‘Glenmarie Gardens“ was also exhibited to create awareness amongst high nett worth customers.
The exhibition has helped many homebuyers to purchase their dream homes at affordable prices and to create awareness amongst public on the latest product off erings from the various developers.
Honda Announces Another Buoyant Month
Despite the tensed market condition, Honda Malaysia Sdn Bhd announced that its March 2009 sales has hit an all time high of 3,905 units, equivalent to 55% of increase year-on-year. The breakthrough achievement also means that Honda had captured 10% of the Total Industry Volume (TIV) market share (passenger vehicles) in March as reported by Malaysian Automotive Association (MAA) recently.
“In view of the current market situation, it is truly a momentous experience for us to be reporting a series of vibrant results, in fact, from the beginning of the year. And for that, we have no one else to thank but our supportive customers,†remarked Mr. Toru Takahashi, the Managing Director and Chief Executive Officer.
“At Honda, we constantly adhere to our principle of providing products of the highest quality at a reasonable price, which makes our products relevant to the market, regardless of the surrounding circumstances. And we are pleased to learn that, given the circumstances, consumers are reconsidering their priorities when purchasing a car. Brand credibility and product reliability are more crucial now. They want to be assured that the car they buy today would not become a liability in the near future,†he expounded further.
Although the market is continuously challenged by uncertainties, Honda managed to register a 46% growth quarter-on-quarter despite the market contraction. As reported by MAA recently, the market has shrunk by 10.5% in the same corresponding period.
Honda Malaysia attributes the breakthrough sales result to the All-New City with 2,342 units, which accounts for 60% of the total sales. In fact, the model has a backorder of close to 4,000 units currently. Other staple contributors are Accord (471 units), Civic (471 units) and CR-V (346 units).
